“Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.” (Jakob Nielsen’s Law of Internet User Experience) Users transfer their expectations of one system across to other systems they use. As generative AI-enabled features become more ubiquitous, users will naturally anticipate this functionality in your software as well. In a recent survey conducted with software engineering teams (n=86), we a...
