This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … Are industry trend reports worth the marketing investment? Last week, I wrote about creating a 30-page industry report for a B2B brand I’m working with. It took me ca 55h to research, write, design, and promote it, plus report on […] The post Industry Trend Reports PART 2: Promotion appeared first on Karola Karlson's blog.