In my career, the majority of the strategy work I’ve done has been in non-executive roles, things like Uber’s service migration. Joining Calm was my first executive role, where I was able to not only propose but also mandate strategy. Like almost all startups, the engineering team was scattered when I joined. Was our most important work creating more scalable infrastructure? Was our greatest risk the failure to adopt leading programming languages? How did we rescue the stuck service decom...