In 2018 — seeing the figure through the ground — I used the Laws of Media developed by Marshall and Eric McLuhan to examine the impact of social media. McLuhan’s Laws state that every medium (technology) used by people has four effects. Every medium extends a human property, obsolesces the previous medium (& often makes it a luxury good), retrieves a much older medium, and reverses its properties when pushed to its limits. These four aspects are known as the media tetrad. This image w...
