Here’s how you want to set your margins on your game to make sure it’s profitable. You’ll want to use a spreadsheet to keep track of some of this stuff. Spreadsheet maintenance is a big part about figuring out your business. It’s like a sketchbook for numbers, so learn to have fun with it. So let’s start with this: your ideal profit margin is 10x. That means you set your price as 10x higher than the cost to make a copy. If your game is $20, then it should cost $2 per unit to produce...
