If I had to use one word to describe the situation with content publishers and ad revenue as of late, it would be “tumultuous”. The ad revenue game was already facing some serious headwinds before The Great Upheaval. Google was looking to kill the third-party cookie, brand safety concerns ran rampant, and the sheer amount of technology and middlemen literally left a third of digital ad spend unaccounted for. With that as the backdrop, along came the health crisis, which created a situatio...
