Buying Back the Brand – The Story of Beast Gear with Ben Leonard Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard, founder of Beast Gear, shares his journey of selling, watching the decline, and buying back his brand. He offers insights into brand management, resilience, and reclaiming a damaged asset. The Birth […] The post Buying Back the Brand – The Story of Beast Gear with Ben Leonard appeared first on Seller Sessions.