Account-based marketing (ABM) has evolved into a cornerstone of B2B strategy, empowering marketers to target high-value accounts with personalized, data-driven approaches. According to the “2024 Account-Based Marketing Benchmark Survey” by Demand Gen Report, 67% of practitioners currently utilize ABM strategies, with an additional 26% planning to adopt one within the next year. As ABM and […] The post Discover the Newest Account-Based Marketing Tactics at #B2BMX West appeared first on B...
