What is Geox’s Marketing Strategy in the USA? Geox: Technology and Innovation in Footwear. Geox, established in 1990 in Italy by Mario Moretti Polegato, is a globally-recognized footwear company. The name of the brand is derived from ‘Geo,’ the Greek term for `earth,’ and ‘X,’ meaning high-technology. This name encapsulates the ethos of Geox, which […] The post Geox: Technology and Innovation in Footwear appeared first on BluCactus Digital Marketing.
