What Is French Chain KIABI’s Approach to an Effective Marketing Strategy in the United States? Founded in 1978 by Frenchman Patrick Mulliez, KIABI is a fast-fashion French chain brand known for its accessible prices and stylish items. Its founder is a member of a successful business family linked to Gerald Mulliez, who is the […] The post What Is French Chain KIABI’s Approach to an Effective Marketing Strategy? appeared first on BluCactus Digital Marketing.