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From:
Jess Creatives
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Unraveling the Mystery of Search Intent in Keyword Research
https://jesscreatives.com/blog/one-seo-mistake-i-see-on-business-websites/
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When I ask my clients what keywords they want to rank for, they usually have a list ready. They've thought about their niche, their industry, and the specifics within that. But there's one big thing they often miss: search intent.
