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JOSH BERSIN
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Irresistible By Design: The Winning Strategy For The Future – JOSH BERSIN
https://joshbersin.com/2022/06/irresistible-by-design-the-winning-strategy-for-the-future/
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How do you build an Irresistible company? Here's how Starbucks, Walmart, Microsoft, Lego Group, L'Oreal, Chevron, and Cedars Sinai thrive.
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