Frank Germann is the Chair of the Marketing Department and Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. Before entering academia, he held various industry positions, including European Quality Manager at Hewlett-Packard (Spain) and Regional Sales Manager at Johnson&Johnson (Switzerland). He has also served as a Visiting Professor at HEC Paris, as an Academic Advisor to McKinsey & Co.'s Datamatics team and as an external resear...
