I imagine that you look daily at your statistics on Google Analytics. You’re hoping for a sudden growth that finally shows you’re on the right track. But like every day, your curve looks like a flat encephalogram. You have never thought that putting your site online was enough, and you think you have a site that works perfectly. You have also put in place a rather active social strategy, but that is not enough. Your site is a ghost town. What is missing? And what more must be done?