Adequate funding is essential for a nonprofit organization, and partnering with a corporation, known as cause-related marketing, can be a lucrative option to guarantee revenue. However, risk in these relationships tends to fall disproportionately on the nonprofit partners, either because they are putting their most substantial asset at risk, such as their name, or because their hope for financial support can cloud their exercise of due diligence. These errors can result in a loss of public tr...
