In the past decade, influencer marketing has evolved from a niche digital strategy into a dominant force in brand engagement. But 2025 marks a turning point, with fundamental shifts reshaping how brands and influencers interact. The industry is maturing, and authenticity, niche specialization, and data-driven campaigns are becoming the new cornerstones of success. The Rise […] The post The Shift in Influencer Marketing: How 2025 is Redefining Brand Engagement appeared first on Bold Business.
