This article on privacy-focussed web design by Paul Jardine and Becky Thorn of sustainably-minded web design agency Root raises some great points about the link between invasive tracking scripts and the carbon footprint of a website. I’ve often been frustrated by the negative performance impact of adding Google Analytics or Google Tag Manager to a site. Sites that were previously reasonably fast would subsequently perform poorly with regard to Google’s own Core Web Vitals. It seems that m...
