Social media can sometimes feel like a wild guessing game. One minute, your post is going viral; the next, it’s crickets. In fact, in 2024, some platforms (ahem TikTok) saw organic engagement drop by 50%, while others had slight bumps. So, does that mean you should throw your entire budget ... The post Organic vs. Paid Social Media: What is the Difference and Why It Matters to Your Social Strategy appeared first on Rival IQ.
