How self-deception undermines ambition Self-trust matters in direct proportion to the ambitiousness of what you’re trying to build. Building something truly new, be it a product or service or organization or methodology or scientific insight, means betting on the soundness of your independent judgment—unchecked by anything but its inexorable effects in reality. Building a startup, for example, means staking your time, energy, and reputation on your ability to see something that others hav...
