Link: How Google Chrome’s autofill feature helps both shoppers and merchants One of Shopify’s key metrics is Checkout Conversion Rate (CCR), which measures the rate of successful checkouts completed over a period of time. Through testing, Shopify found that removing unnecessary steps led to more customers completing their checkouts. Guest checkouts using autofill had a 45% higher CCR than guest checkouts without autofill. Basically, the customers who didn’t have to spend time filling ou...
