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Rolling Stone
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TikTok Is Music’s Latest Gold Rush. But It Won’t Be Enough for Artists
https://www.rollingstone.com/pro/music-biz-commentary/tiktok-gold-rush-music-dangers-1029729/
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"Solely focusing on TikTok as a marketing strategy and artist development tool is myopic," says Max Gredinger, who manages Lauv and mxmtoon.
