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4 steps to sharpen your GTM focus with customer segmentation
https://www.gotomarketalliance.com/4-steps-to-sharpen-your-gtm-focus-with-customer-segmentation/
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go-to-market strategy
Once you've defined your ideal customer profile, and your TAM, you can think of this as the launching off point for pricing and packaging strategies, product launch or messaging and positioning, all core ingredients for GTM success.
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