In a crowded market, simply broadcasting a one-size-fits-all message no longer cuts it. The process of Segmentation, Targeting, and Positioning (STP) is fundamental to developing a marketing strategy that reaches the right audience with the right message at the right time. In this article, we’ll delve deeply into each step of the STP model—offering practical tips, real-world examples, and actionable insights to help you stand out and drive tangible business results.
