Last week, I wrote about timing, how some ideas can only thrive when the conditions are right. In 2022, I shut down my agency SuperFriendly after 10 years of running it. It felt like the right move for me at the time, and 2½ years later, I can confirm that it was. As I wrote then, “for the first time in a decade, I think I’m running out of things that I want to learn or try through this vehicle.” But even though I was done with SuperFriendly, that didn’t mean that SuperFriendly was d...
