A longitudinal study As explained last year, up until the 2023 sample the lead researcher was resident in Birmingham, and so first ice cream sightings were recorded in that locality. They now live in Pembrokeshire by the seaside, a location well-known for tourists and, consequently, a rather different ice cream van ecosystem. As a result, the study now recruits Birmingham-based field agents for this and future years' study. The call for sightings was published on February 7 and, after a tense...
