With AI upon us, companies have recently been turning their attention to “synthetic” user testing — AI-driven research that replaces UX research. There, questions are answered by AI-generated “customers”, human tasks “performed” by AI agents. However, it’s not just for desk research or discovery that AI is used for; it’s an actual usability testing with “AI personas” that mimic human behavior of actual customers within the actual product. It’s like UX research, just......
