Before the rise of social media—and especially pre-Covid—the opportunities to capitalize from one’s attractiveness or athleticism were mostly limited to modeling, acting–or for the most gifted–professional sports. However, the emergence of the ‘fitness influencer category’, combined with the growing perception of being overweight as low status in a visually-driven online world, has created an entire new niche for guys who maybe were not cut out for competitive sports or who were...
