If you’re working in eCommerce, you’ve probably noticed livestream shopping gaining some serious momentum. It’s a fresh, engaging way for brands to showcase products in real-time, interact directly with customers, and—most importantly—drive instant sales. What started as amassive trend in China has officially landed in the UK, and forward-thinking brands are already jumping on board. So, let’s break it down: What exactly is livestream shopping, Why does it matter and, How can you ...
