I’m declaring defeat. Infinite scroll has won. There is an endless supply of interesting things to consume online, and there are teams and teams of very smart people working very hard to get me to keep watching. One more video means one more metric counter incrementing, one more engagement click, one more step towards growth, ad revenue, product success… The danger for me is that I fall in. It’s so easy to open an app in an automatic movement of muscle memory, filling up an empty moment...
