Jeff Bezos is currently the richest man in the world, clocking in with a net worth over $90 billion. Bill Gates trails close behind. How can we comprehend wealth at that scale? Imagine a millionaire. That is easier to imagine. Now realize Bezos has 90,000 times more wealth than that millionaire. Already you’ve lost me. 90,000? That’s hard to visualize. The appropriate way to think about wealth is using a log scale. I’m proposing one called The Richer Scale and it goes like this:
