In 2009, I was living on my friend’s futon, my bank balance was overdrawn by about $200, and I was surviving on PB&J’s every day. I was 24 years old and had nothing to lose. A year prior, I had quit my job to start an online business. I was blogging on the side and after a brief spurt of early success, by that second summer, the opportunities had dried up. It was around this time that a viral video of Will Smith was getting passed around the blogosphere. The video was a loose edit of some...
