Next–Gen Fundraising: How Salesforce EmpowersNonprofits of All Sizes Author: Rob Leighton, Executive Director, iMission Institute For successful fundraising, personalized communication has always been key.Connecting with donors on a personal level, based on their individual interests andgiving history, builds strong relationships and encourages generosity. However,achieving this kind of personalization on a large scale has traditionally been achallenge. Salesforce, the world’s leading CRM...
