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The 95/5 Rule: Winning Over B2B Buyers Who Aren’t Ready Yet
https://www.unboundb2b.com/blog/the-95-5-rule-in-b2b-marketing/
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95 5 rule
The 95/5 rule in B2B marketing shows that most buyers aren’t ready to buy now, making brand awareness, education, and relationships key to future sales.
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