"At Asana, our mission is to help humanity thrive by enabling the world’s teams to work together effortlessly." (Link) "Juul Labs is on a mission to transition the world's billion adult smokers away from combustible cigarettes" (Link) "Lyft’s mission is to reconnect people through transportation and bring communities together.” (Link) I don't know why startups have the urge to write statements like this, to connect themselves to a noble goal. Asana is a project management tool. It is he...
