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Breaking Free: Why Key Account Management Must Escape Your CRM’s Gravity - DemandFarm | Account Management Software Tool for Key Strategic Accounts
https://www.demandfarm.com/blog/breaking-free-why-key-account-management-must-escape-your-crms-gravity/
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For years, Key Account Management (KAM) has been confined within the walls of CRM systems—Salesforce, Microsoft Dynamics, and HubSpot. The logic was
