When it comes to URLs, there’s a common assumption that most people don’t pay attention to them. That people don’t even notice URLs, don’t remember them, and that they can always re-find what they are looking for anyway. But this couldn’t be further from the truth. People do still read URLs in search engines every day, and although AI is changing user behavior, URLs continue to play an important role for the user experience. So, what makes an effective URL? Let’s take a closer loo...
