When you design an interface, which pronouns do you usually use to address your users? Do you write “My account” or “Your account”? “My drafts” or “Your drafts” — or only “Drafts”? And does it actually matter? In this newsletter, we’ll shine some light on the different meanings that pronouns carry, so you can choose the one that best reflects the personality of your product. Shaping Personality With Pronouns # Pronouns might seem like a fine little detail. But the pron...
