With email marketing open rates dipping down to about 10% - 25% at best, businesses need to try more innovative ways to reach their customers. By using new advertising strategies and taking advantage of popular tech innovations, businesses are able to keep customers updated. Consider the following four ideas when trying to replace email marketing. Use PPC Ads When making the shift from using email newsletters to marketing through other avenues, businesses should use PPC or pay-per-click ads. ...
