Introduction European Article Number (EAN), also referred to as Global Trade Item Number (GTIN), is a type of barcode symbology, accepted and used all across the globe. Businesses obtain EAN/GTIN to uniquely identify their products in the market, sell them cross-border, list them on e-marketplaces and eventually streamline their operations. In India, GS1 India – […] The post Benefits of Purchasing EANs Directly from GS1: A Guide for all Brand owners appeared first on GS1 India.