Lee Dash, SVP of Digital Innovation at Medistrava, sheds light on the pivotal role of user experience (UX) within pharmaceuticals. Lee underscores the importance of effectively delivering scientific content to healthcare professionals and the inherent challenges in innovating UX within an industry steeped in traditional systems. This episode navigates the complexities of adapting user-friendly interfaces to pharmaceutical contexts and the ongoing endeavors to elevate UX. Lee stresses the sign...
