In a recent (personal) audit of accessibility and continued struggle to get my head around Voice Over (for macos), I remembered that the spoken sound of "ffconf" (as I'll usually display it) is "ef-conf" all sounded out in two syllables (it's hard to explain). So I wanted to revisit if it was possible to have a screen reader pronounce it the way I wanted and keep the visual style (as it's a brand as lowercase).