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From:
Matt Janaway
(Uncensored)
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Your Obsession with Growing Your Email List Could be Damaging your Marketing Efforts
https://www.mattjanaway.co.uk/your-bloated-email-list-is-damaging-your-marketing-efforts/
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Why would you want to email someone who doesn't want to be emailed by you? The worst that can happen is that they ignore you, right? Wrong. It could mean that the people who do want to receive your email might not get to see it.
