Introduction & Context At JOBOO we work in a highly data-driven manner, with all of our application platforms continuously streaming so-called event data records to our data warehouse. Each of these records encapsulates a relevant event from the areas Business (“a new user signed up”, “a user has taken out a subscription”) Application (“an email was sent to a user”, “an error occurred”) Web request (“Page X was requested with these and those parameters”) and Conversion tra...