Demand for human expertise is steady, with 9% of UK travellers planning to book their main holiday in-store, unchanged from last year. However, as AI becomes more personalised, travel agents need to work harder to stay competitive. Most UK travellers plan to spend less on their main holiday this year, especially younger people and families. To encourage bookings, businesses should focus on features that help travellers save money. AI can help by tracking prices and letting users set alerts fo...
