tl;dr: Today’s business environment is changing ever more quickly. It’s becoming too unpredictable for conventional planning. How can organisations adapt and innovate when traditional long-cycle planning isn’t good enough anymore? The answer — across governments, established businesses, startups, and NGOs — is to experiment more and do it better. Experimentation is closely associated with product teams and product development — practices like A/B testing, or beta launches, or conv...
