Michal Malewicz explores what happens as AI gets better at core designer skills—not just visuals and words, but taste, experience, and research. He points out that automation tends to devalue the stuff it creates—in both interest and attention. Execution, effort, and craft are what draw interest and create value, he says. Once the thing is machine-made, there’s a brief novelty of automation—and then emotional response falls flat: “The ‘niceness’ of the image is no longer celebra...