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From:
Blindspot - The Easiest Way To Get On A Billboard
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What is Attribution for DOOH Advertising 101
https://seeblindspot.com/what-is-attribution-for-dooh-advertising-101/
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Measuring ad effectiveness is hard—but not impossible. In this post, we break down how Blindspot tracks DOOH attribution using tools like foot traffic analysis, purchase data, MAIDs, and more to get a clearer picture of what’s really working.
