Table of Contents The PRIDE Sin of Marketing The Vanity Metrics Trap The "Empty Calories" of Marketing The Metrics That ACTUALLY Matter The REAL Cost of Metric Narcissism Why We Get Hooked on Worthless Numbers The 3-Step Metric Makeover Plan My Challenge to You Final Thoughts: From PRIDE to PURPOSE Frequently Asked Questions Let's get real for a minute... You just hit publish on a social media post, and now you're checking for likes every 3 minutes. Your latest email campaign got a 32% open r...
