B2B (Business-to-Business) software is different from B2C (Business-to-Consumer) software for several reasons, but the most important one is this: In B2B, each customer isn’t an individual but a company with its own unique needs and workflows. If your software isn’t compatible with the way a company operates and there are no convenient workarounds, you risk losing their business, which brings me to the first important aspect of B2B software… Customizations In the B2B software world, you...
