This is the fourth of our articles on The Power Law of CRO—and why Conversion Rate Optimization is the most important activity for any business. We often work with private equity firms because they recognize Conversion Rate Optimization (CRO) as a fast, effective lever for growing portfolio companies—maximizing value and driving highly profitable exits. And one thing that strikes us every time is their wildly different approach to engineering growth. In this article, we’ll share the pri...
